How do print magazines keep their edge in a digitized world? Well, if you’re Scandinavia S/S/A/W, you hire top model Frida Gustavsson and photographer Andreas Öhlund to create 5,000 completely unique covers. I think personalization and exclusivity will be the defining trend of fashion this decade, it’s no wonder the print industry is catching on.
The intimate portraits of Frida are absolutely stunning.
Of course I would like the last one best; it reminds me of James Dean’s iconic sweater shoot!
Now if this is not impressive, I don’t know what is. Some people make fun of models, but you try to take 5,000 non-retouched, completely different photos and look fabulous and fresh in every. single. one.
Bravo Frida, I see you. All 5,000 of you.
See them all for yourself at Scandinavia S/S/A/W